If you have a link within your advert text that you would like to track, there’s a fairly simple way to do this.

You can use a URL shortener like Bit.ly

Enter the link you would like to track in the URL bar and click the shorten or create button.

http://bit.ly/2iS5gTZ is a shortened version of https://www.myjobscotland.gov.uk/

You can use this as the application URL in your advert.

You can see how many times this has been clicked by adding a plus sign to the end of the shortlink  i.e https://bitly.com/2jTV7Yl+

This will display a page with details on the usage of your link.